Hiring a Crowd of people to help with product testing
In the rush to get products onto the shelves and sold, product testing is often an overlooked factor within a company’s marketing and product development strategy. This can prove to be a very big mistake, as errors can be costly.
The last thing anyone wants is for a new product to simply sit unsold on the shelves, or become the focus of consumer complaints. Yet without doing your research first, how do you know what consumers think of it? Or if there are any unexpected problems with the packaging, the branding or the product itself?
This is where the role of product testers becomes crucial. These are people who are hired specifically to test out a product and give their opinions. Marketing firms are very keen on using product testers to check out product claims, evaluate them and give some feedback. It can be a fun job – after all, you get to test out something new and often keep them after testing.
Depending on the type of product, product testers may be asked to do the testing at home, or go to a specific location and take part in panel testing and panel discussions.
It’s not a job that can be done by anyone. Marketing firms aim to match testers to a specific demographic reflecting the type of product on offer. Baby products would only really be suitable to be tested by mums with young babies, whereas a new food product would have to be screened to take into account dietary issues, and target market for example if the brand is aimed at vegans, or families with children.
Product testing can definitely lead to some unusual opportunities. Almost every product and service you can think of will need testing at some point. This has resulted in product testers being asked to explore varying brands of chocolate, try out video games or cosmetics, test out Nike trainers, and even drive luxury cars (but no – you don’t get to keep the car!).
Finding product testers is easy. We have a large database of potential product testers available nationwide. Once we have your requirements, we check out our database and find the most suitable people in your area. All it takes is a phone call.
We also provide Brand Ambassadors
So your product is tried and tested, so what next? The best way to promote any product or service is to ‘tell and show’. The best way to do this is by hiring professional Brand Ambassadors.
To find out how Brand Ambassadors and/or product testers can hep your business then get in touch by calling 0844 800 0071 or completing the contact form below.