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Getting the Best from Black Friday 2018

It is mere weeks away but Black Friday is lurking on the horizon. Bargain hunters are starting to scour the internet for deals and are keeping their eye on their favourite high street retailers. Will Black Friday 2018 prove the bargain bonanza that it has been in the past? As a retailer, will you grab the opportunity it presents or let it fizzle away?

This is the only day of the year you are likely not to require the services of a crowd as there will be large groups of people everywhere.

What is Black Friday?

Black Friday is an annual bonanza of cut-price deals from most retailers. It started in America and was emulated here in the UK a few years ago.

Buyers are able to grab themselves a serious bargain, from new TVs to computer equipment, kitchenware, homeware, fashion, toys and more.

When is it?

This year, shoppers can expect a chance to grab hold of bargains on Friday 23rd November, both in-store and online.

What’s Cyber Monday?

Cyber Monday is the Monday after Black Friday and was another means of adding yet more to the shopping event that is known in some circles as cyber-weekend. Whilst Black Friday was seen as the day shoppers got bargain in-store, Cyber Monday is the chance to encourage people to continue shopping with amazing deals online.

How a retailer should prepare for Black Friday 2018?

Black Friday and Cyber Monday are two hotly anticipated days of the year, by bargain hunters at least. It is a chance to get hold of fabulous items at fantastic prices.

For the retailer, it can be both an amazing event and a daunting one. There are many pitfalls to these kinds of hotly anticipated flash sale days and events. And for any retailer, if they don’t prepare, things can go badly wrong, the repercussions of which can be felt for some time afterwards.

As a retailer, what do you need to do to prepare for the Black Friday event;

* Prepare deals in advance – shoppers are looking for real deals and so that means shaving serious money off the ticket price. Participating in the Black Friday event doesn’t mean discounting your whole range either, so prepare what is in the sale and what isn’t.
* Get your website in good shape – offering deals instore and online is part of the event, and so just as you need to get your shop in good order, you need to make sure your website is running well and that customers can find the goods easily and check out quickly too.
* Brief staff – your staff may find events like this stressful and what adds to stress is not knowing what deals are on offer, how things are to be done, how discounts are applied at the till and so on. Hold a detailed briefing with staff before the event.
* Increase staff – Black Friday can bring droves of customers and more often than not, parts of the day will be busier than others. Consider hiring temporary sales staff as well as queue management security if you think you need it.
* Marketing – it may be Black Friday but that doesn’t mean customers will automatically beat a path to your door. Marketing is still essential for Black Friday so think outside the box when it comes to attracting attention, like hiring a flash mob to perform two or three times a day.

Can we help you with your marketing? Do you want to hire a crowd of people for another date to have all the attention from a similar event? Call the crowd at Rent a Crowd on 0844 800 0071.

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