Case Study: Crowd Talent for the Turbo Tango Launch, Manchester The Project A product launch only works if the room feels alive from the first minute, and that was exactly the brief for the Turbo Tango launch in Manchester. Turbo…
What Makes a PR Stunt Go Viral on Social Media? Ask any PR team what they want from a stunt, and you will hear the same answer every time: something that gets people talking, something that spreads on its own…
Unforgettable Proposal Ideas: How a Flash Mob Can Make Your Moment Unforgettable Why Ordinary Proposals Are Becoming a Thing of the Past Preview: There was a time when a quiet dinner, a ring hidden in a dessert, and a nervous…
Where Can I Hire Extras for a Commercial or Music Video? A Producer's Guide Whether you are producing a television commercial, filming a music video, planning a PR campaign or creating content for social media, one thing becomes apparent very…
Can You Really Hire People to Queue Outside a Shop? At first glance, it sounds like one of those questions people ask half-jokingly. Can you really hire people to stand outside a shop, queue up, create excitement and make an…
How Crowds Help Small Brands Look Big For many small and growing brands, one of the biggest challenges is perception. You may have a strong product, a clear identity and a well-thought-out campaign, but if your launch or event looks…
Behind the Scenes of a Crowd Hire: What Actually Happens on the Day To anyone watching from the outside, a successful crowd hire can look effortless. A busy queue outside a shop, an engaged audience at a product launch, a…
The Psychology of Queues: Why People Follow People Queues are a familiar part of British life. We queue for buses, for coffee, for theatre tickets and, perhaps most enthusiastically, for Boxing Day sales. But beyond politeness and tradition, there is…
How to Make Your Event Look Busy (Even Before the Doors Open) First impressions matter. In events, they matter more than most people realise. Whether it is a shop opening, a product launch, a PR stunt or a brand activation,…
How to Stage a Queue That Feels Real (and Not Rehearsed) For retailers, Boxing Day and January sales remain some of the most important trading days of the year. Shoppers expect excitement, urgency and competition for bargains. One of the…