Hiring a Crowd for a PR Stunt or Brand Activation: What Makes It Work? When a marketing agency plans a PR stunt, product launch or brand activation, the creative concept is usually established long before the participants are recruited. The…
Case Study: Crowd Talent for the Turbo Tango Launch, Manchester The Project A product launch only works if the room feels alive from the first minute, and that was exactly the brief for the Turbo Tango launch in Manchester. Turbo…
What Makes a PR Stunt Go Viral on Social Media? Ask any PR team what they want from a stunt, and you will hear the same answer every time: something that gets people talking, something that spreads on its own…
Can You Really Hire People to Queue Outside a Shop? At first glance, it sounds like one of those questions people ask half-jokingly. Can you really hire people to stand outside a shop, queue up, create excitement and make an…
How Crowds Help Small Brands Look Big For many small and growing brands, one of the biggest challenges is perception. You may have a strong product, a clear identity and a well-thought-out campaign, but if your launch or event looks…
What Is a Rented Crowd and Why Do Brands Use Them? Crowds don’t just appear by accident. When you see a packed shop opening, a lively queue outside a launch event, or a busy group reacting to a PR stunt,…
From Empty Street to Viral Sensation: How Crowds Bring PR Stunts to Life There’s a reason some PR stunts take off and make national headlines, while others slip by unnoticed. It’s rarely down to the creative idea alone — more…
How to Use Rented Crowds to Boost Your Brand’s Visibility and Impact In today’s competitive business landscape, standing out is more crucial than ever. Brands are constantly seeking innovative ways to capture attention, generate buzz, and leave a lasting impression…
Dance Into Forever: Hiring a Flash Mob for Your Summer Wedding Your wedding is more than just a ceremony—it’s the beginning of your story together. While traditional elements like flowers, vows, and cake are essential, today’s couples are looking for…
Why Hired Crowds Aren’t Fake — They're Strategic When people hear the term “hired crowd,” it can evoke images of inauthentic enthusiasm or staged support. It’s a common misconception. The idea that bringing in a group of paid participants to…