The pursuit of world records has always captivated the human spirit. Whether it’s setting a new speed record, achieving an incredible physical feat, or gathering the largest crowd, records symbolise the boundless potential of human achievement. But, have you ever considered the role that extra people play in pushing these boundaries even further?

1. Setting the Stage

Many world record attempts aim to gather the largest crowd in one place. To achieve this, organisers often rely on hiring extra people to ensure they have the numbers to break existing records.
The presence of extra people sets the stage for an ambitious world record attempt, creating a visual spectacle that captures the world’s attention.

2. Encouraging Participation

The more people involved in a record attempt, the more likely others are to join in. The excitement of being part of something historic can motivate individuals to participate.
Extra people serve as catalysts, inspiring a sense of community and participation among spectators and potential record-breakers.

3. Creating a Global Buzz

Record attempts that involve large crowds often attract media attention and social media coverage. When the word spreads about an upcoming attempt, it generates a buzz that can go viral.
The presence of extra people can result in global news coverage, providing sponsors and organisers with extensive exposure.

4. Safety and Organisation

Hiring extra people is not just about numbers; it’s also about maintaining a safe and well-organised event. Extra people help manage crowds, guide participants, and ensure that the attempt runs smoothly.

Safety measures and crowd control are crucial for both the participants and the success of the record attempt.

5. Beating Existing Records

World records are often defined by numbers, and the goal is to surpass existing records by a significant margin. The more extra people present, the better the chance of surpassing the previous record.

The combination of motivated participants and extra people can be a winning formula for success.

6. Broadening the Scope

Extra people are essential for record attempts that involve creating large human formations or complex patterns. Their precise placement and coordination are crucial to achieving the desired outcome.

These attempts can be artistic, cultural, or symbolic, showcasing the diversity of human creativity.

7. Celebrating Achievements

World record attempts aren’t just about breaking records; they’re also about celebrating human potential and the extraordinary accomplishments of individuals and communities.

Extra people symbolise the collective strength and determination of a group striving for greatness.

8. Inspiring Future Generations

Spectators and participants, including extra people, become part of a shared history when they contribute to a world record. Such experiences inspire future generations to aim high and challenge the limits of what’s possible.

They serve as a reminder that incredible achievements are attainable with teamwork and determination.

World record attempts often rely on the collaboration and coordination of extra people to achieve monumental goals.

Their involvement goes beyond merely increasing the numbers; it’s about creating a momentous event that leaves a lasting impact on society, encourages participation, and showcases the remarkable abilities of humanity. These record-breaking events are a testament to the potential that can be unlocked when people come together with a common purpose. So, next time you witness a record-breaking event, remember that it’s not just about the numbers; it’s a celebration of the human spirit’s boundless potential.

It’s never too late to create Christmas marketing and promotion campaigns. Many consumers leave Christmas shopping as late as possible in the hope of getting the best bargains for potentially limited resources. That means they will be responsive to marketing messages promoting price discounts and value for money. Incentives like free delivery and opportunities to save money by opting for for multiple purchases are proving increasingly popular.

For marketeers the message is clear. Sales are possible but you have to work for them in such a competitive market.

Here are our top ten seasonal marketing tips!

1. Set clear goals and aims
Having a clear indication of what you are aiming to achieve will help you judge success levels and identify potential improvements. Remember S.M.A.R.T: be specific, measurable, achievable, relevant and time based.

2. Think about your packaging
What does it say about your brand? Does it portray the image you want this Christmas? Does it look good? Does it have a Christmas ambiance? Even adding a few Christmas elements such as holly, ivy, stars can create an instant impact, giving a touch of luxury and thought.

3. Place stocking fillers and impulse buys strategically
Research around Christmas time has shown that 84% of all shoppers make impulse purchases so make sure they are easy to find.

4. Make them obvious, and where possible add provide some special offers. This will increase the possibility of potential purchases as people rush to do their final shopping. If finances are very tight, then products usually regarded as stocking fillers will become even more important.

5. Make promotions clear and obvious
Whether online or in store, promotions need to be highly visible. Consider adding some new imagery, or promotional material to highlight your product offer. It is not just enough to say 50% off – add a few images of selected products. Shoppers in a hurry just before Christmas want ideas, so catch their attention with images that will inspire perhaps by combining a small selection of related products.

6. Vary promotions
Be prepared to change promotions quickly. You need to keep people’s interest. If they are using a store on a regular basis, they can quickly get used and not bother looking at promotional details. Keep it fresh, and changing – people need something different to keep their interest.

7. Don’t forget other celebrations
It might be Christmas but people still have birthdays, or celebrate other festivals such as Hanukkah. Such events are ideal selling opportunities so don’t overlook them.

8. Sell solutions not just the product
Use demonstrators and provide samples. Showing a product in use, or offering opportunities to try it is guaranteed to encourage purchasing choices. People want simple answers. They will not choose a product or food if they are uncertain about it. Trying it, seeing it in action gives confidence.

9. Bundle items
Why not combine a few of popular lines as a special offer? It enhances the feeling that customers are getting a good deal, saving money and an option of covering two presents in one purchase!

10. Stock holding
Check your stock levels regularly. The worst thing you can do at Christmas is to run out of stock. Not ordering enough, or forgetting to reorder in time means lost sales and lost profits!

And for something completely different……..

You could hire a crowd to create a buzz and attention about your product and service.

Find out more about this service by giving us a call or pop us an email by visiting our contact page.

It is mere weeks away but Black Friday is lurking on the horizon. Bargain hunters are starting to scour the internet for deals and are keeping their eye on their favourite high street retailers. Will Black Friday 2018 prove the bargain bonanza that it has been in the past? As a retailer, will you grab the opportunity it presents or let it fizzle away?

This is the only day of the year you are likely not to require the services of a crowd as there will be large groups of people everywhere.

What is Black Friday?

Black Friday is an annual bonanza of cut-price deals from most retailers. It started in America and was emulated here in the UK a few years ago.

Buyers are able to grab themselves a serious bargain, from new TVs to computer equipment, kitchenware, homeware, fashion, toys and more.

When is it?

This year, shoppers can expect a chance to grab hold of bargains on Friday 23rd November, both in-store and online.

What’s Cyber Monday?

Cyber Monday is the Monday after Black Friday and was another means of adding yet more to the shopping event that is known in some circles as cyber-weekend. Whilst Black Friday was seen as the day shoppers got bargain in-store, Cyber Monday is the chance to encourage people to continue shopping with amazing deals online.

How a retailer should prepare for Black Friday 2018?

Black Friday and Cyber Monday are two hotly anticipated days of the year, by bargain hunters at least. It is a chance to get hold of fabulous items at fantastic prices.

For the retailer, it can be both an amazing event and a daunting one. There are many pitfalls to these kinds of hotly anticipated flash sale days and events. And for any retailer, if they don’t prepare, things can go badly wrong, the repercussions of which can be felt for some time afterwards.

As a retailer, what do you need to do to prepare for the Black Friday event;

* Prepare deals in advance – shoppers are looking for real deals and so that means shaving serious money off the ticket price. Participating in the Black Friday event doesn’t mean discounting your whole range either, so prepare what is in the sale and what isn’t.
* Get your website in good shape – offering deals instore and online is part of the event, and so just as you need to get your shop in good order, you need to make sure your website is running well and that customers can find the goods easily and check out quickly too.
* Brief staff – your staff may find events like this stressful and what adds to stress is not knowing what deals are on offer, how things are to be done, how discounts are applied at the till and so on. Hold a detailed briefing with staff before the event.
* Increase staff – Black Friday can bring droves of customers and more often than not, parts of the day will be busier than others. Consider hiring temporary sales staff as well as queue management security if you think you need it.
* Marketing – it may be Black Friday but that doesn’t mean customers will automatically beat a path to your door. Marketing is still essential for Black Friday so think outside the box when it comes to attracting attention, like hiring a flash mob to perform two or three times a day.

Can we help you with your marketing? Do you want to hire a crowd of people for another date to have all the attention from a similar event? Call the crowd at Rent a Crowd on 0844 800 0071.

A publicity stunt is a planned event designed to attract the public’s attention. Publicity stunts can be set up by amateurs or professionally organised. Events like this are frequently utilised by athletes, celebrities, politicians and advertisers.

What is Viral Marketing?

Viral advertising, viral marketing or marketing buzz are all words that refer to marketing techniques. We use these in pre-existing social networking sites, services and other technology to try and increase the awareness of a certain brand or to achieve other objectives and targets that are set. It can be informed by mouth or word or can be exaggerated by mobile and internet networks. Viral advertising is personal and doesn’t mean businesses pay for its distribution, even though it comes from an identified sponsor. Most of the worlds well known viral ads that are circling the internet are paid for by a sponsor company that are launched either on social media apps and websites such as YouTube or launched on their own platform. People called consumers are either sent the page link from a social media network or copy the whole ad from a website and will pass it onto other people by email or putting it in a webpage, blog or on a social media profile. Viral marketing might take the form of video clips, advergames, e-books, interactive flash games, images, brandable software, text messages, web pages or emails. The most commonly used transmission for viral messages include: incentive based, trendy based, pass along based and undercover based. However, the creative nature of viral transmission can enable an endless amount or potential forms that vehicle the messages so that they can utilise transmission, including mobile devices.
The term “viral marketing” has also been used to refer to stealth marketing campaigns. These are marketing strategies that advertise a product to people without them knowing that they are being marketed to.

Need to hire staff for a Publicity Stunt or Viral Marketing?

We have more than 20,000 registered extra’s and SA’s everywhere in the UK. If you wonder how it works or how much it cost, click here to either email us your requirements or give us a call!

We love Halloween! From the children trick or treating, to streets lined with pumpkins. But how did it start? Origins date back to the Celtic festival of Samhain. The Celtic people who lived over 2,000 years again what is now referred to as Ireland and parts of the United Kingdom. They celebrated their new year on the 1st of November. The day marked the end of the summers harvest, and the beginning of the winter. It was a time of year that was often connected with human death. The Celtic people believed that on the night before the new year, the boundary between the world of the living and the land of dead became blurred (scary right?!). On the night of October 31st the people celebrated Samhain (This was believed to be the time that ghosts returned to earth). In accumulation to causing havoc and damaging crops, they believed that the presence of the spirits made it easier for their leaders to make decisions about their future. As the people back then were entirely dependent on the what they believed to be a volatile natural world, the prophecies were an invaluable source of comfort and reassurance during the long, dark winter.

Our events at Halloween

All year around we have the delight of supplying our Extras to various exiting campaigns. But nothing can be as exciting as a ZOMBIE FLASH MOB! Our client was looking to capture the public (who had been set up) by surprise for a televised commercial. Rent A Crowd were tasked with suppling a crowd of 40 people Zombies to lurk in and around a shopping centre. On this occasion it was necessary to ensure that the crowd were trained on how to act like a zombie (staggered walking, twitching head and a deathly stare!). A few heart attacks and release forms later our client was delighted with the results!

Contacting Us For a Spooky Crowd Quote

If you are looking for a crowd of extras for spooky events or have crowd requirements over the Halloween period, we would be delighted to hear from you. Please call us on 08448 000071 or click here so send us details of what you need.

Breaking into acting is no easy task. Some people think it’s about being in the right place at the right time but while that can be true for some lucky souls it’s more about time and effort as well as managing not to set your hopes too high at first. It’s not just about the long haul, but also about taking the right steps. So where does one begin?

Setting the Stage
You want to start by setting the stage for your acting career. Read about and study courses on acting is a great first step to give yourself some much needed knowledge get ahead of the competition you’ll have. It also means taking classes and engaging in practice on a regular basis.

As you engage in this process you’ll also want to seek out other actors and other members of the film industry. Doing so will allow you to set up early connections in the business and open up the possibility for future crossovers and collaborations as well as providing you with recommendations that could go a long way in landing your next big role. It’s also about both what you know and who you know.

Observe

Watch actors work. When you watch movies, attend plays, observe how actors work. Look at how they portray emotions, deliver lines, and even down to how they follow the instructions of directors and others who they cooperate with during the making of the film. It’s similar to athletes who will closely watch the form, movements, and strategies of players and coaches on the field.

Audition

Audition often and audition well. Treat each audition as the ultimate opportunity and give it your best every time whether you’re auditioning for the star role as a background extra. Give it all you have every time. They key to being in the right place at the right time is always being somewhere at all times.

Do Not’s
Mailings:
Some actors will distribute headshots and resumes mailing them to all the powers that be patting themselves on the back for a job well done. Your time is better spending polishing up on your audition skills or perhaps preparing a monologue to show your real skills.

Pestering the Directors:
Or whoever it is making the decision. You will not be more likely to be chosen for the role because of frequent phone calls or constant emails and text messages. In fact the opposite is likely to be true if you continue your incessant pestering.

Lying:
About your skills, your experience, your history, nothing! Always tell the truth. When a lie comes out it won’t just affect one audition but your standing in the industry, and believe me, they communicate with one another! The last thing you want is to be blacklisted as a liar.

Talking too Much:
Sometimes it’s better to get straight to the part and start your role or audition. The directors will appreciate your dedication to getting straight to business and your ability to listen and follow instructions.

Follow this advice and you should be on your way to stardom in no time.

Want to regsiter with a top agency, then click here to sign up!

The past 24hrs has seen a lot of interest from the media regarding the various services we offer, in particular crowds that we have provided during the lead up to the general election following the story published in the Independent on line yesterday. http://www.independent.co.uk/news/uk/politics/exclusive-uk-political-parties-used-rentacrowd-during-the-general-election-10339061.html

We would like to thank the Independent Newspaper, the BBC and the Times for contacting us to discuss our involvement and their interest in the services we offer as part of Rent a Crowd.

Rent a Crowd takes the privacy of all our clients very seriously and we will never share names or any details of the service a client requests from us. We pride ourselves in completely understanding a clients need for privacy and all the people that work for us as part of a crowd sign non-disclosure agreements to cement this.

Our rent a crowd service is used for store openings, PR stunts, funerals, movies, TV adverts and much more with each client happy in the knowledge that we understand the need for discretion if this is part of their brief . We will listen to the needs of all our clients to ensure we can provide the right crowd to carry out their particular duties perfectly ensuring their event is a complete success.

Thank you all once again for the huge interest in what we do here at Rent a Crowd, we are always happy to answer any questions the press or media houses have about our service but as previously mentioned we will not discuss particulars about any client or the service we offer to them.

Thank you, Rent a Crowd.